In a world where it feels like every corner of the internet is screaming "buy this" or "be like that," it's a breath of fresh air to stumble upon brands that are chasing a different kind of dream.

No, we're not here to dive into Mr. Beast's Feastibles or KSI and Logan Paul's PRIME; they've had their spotlight. I'm here to spill the tea on a handful of remarkable creator-run brands who've been shaking things up for a few years, and the internet's been loving every bit of it. ✨

These brands embody the new-age vibe — authentic, sustainable, and mindful.

Here are 5 creator-run brands that you're going to want to check out! 👇🏻

Summer Fridays

Summer Fridays, founded by Marianna Hewitt and Lauren Gores Ireland in 2018, is a skincare brand that's making waves. Even though I haven't tried their products (yet!), the internet is buzzing with praise from women who've fallen head over heels for their range.

Everything about Summer Fridays screams aesthetic — from the packaging to the results-driven ingredients.

Their clean and eco-friendly products are all the rage. The Jet Lag Mask and the Overtime Mask are like royalty in the skincare world, promising a pampering experience that feels like a weekend getaway. 🌿

Summer Fridays has risen to the top in just five years, and it's available at the coolest spots like Sephora, and Selfridges. It's safe to say that this brand is the real deal. I mean, when beauty influencers turn their passion into products, you know you're in for a treat. ✨

Starlite Village

Hannah Meloche's jewelry line, Starlite Village, is a breath of fresh air in the world of bling! 😍 As a YouTuber and content creator, she's known for her positivity, and she's channeled that vibe into this brand.

Starlite Village isn't your typical jewelry brand. It's all about spreading positivity and good vibes. Every piece is like a wearable dose of optimism, ready to inspire and uplift your day.

I love how the pieces are delicate and elegant, striking that perfect balance between minimalism and style. They're not over the top but still make a statement. 🌻✨

Here are my favorite picks 👇🏻

Xeela Fitness

When it comes to creator-run brands that are taking the fitness world by storm, Xeela Fitness by Ilya Fedorovich is a name you've got to know. In the last six months, they've been growing like a fitness frenzy, with an impressive 10.56%estimated growth rate. 🚀

But it's not just about the numbers; Xeela Fitness is all about helping you reach your peak performance and health goals. With a line-up that includes workout programs, premium plant protein, and pre-workout fuel, they've got your fitness journey covered. 🏋️‍♂️🍏

They've also got a smart app to help you stay on track with your fitness goals. It's like having a personal trainer in your pocket (minus the shouting). 👇🏻

Hey Girls

Hey Girls has created quite a buzz on the internet – and for good reason.

Founded by Alex Light, a social media influencer and menstrual health advocate, this brand is a game-changer in the world of period care. 🌸

Why the buzz? Well, Hey Girls is all about sustainability and organic goodness. They're not just making top-notch period products; they're fighting period poverty and raising awareness, too. 🩸💪

From pads to tampons and period pants, they've got it all, responsibly sourced. ♻️

What's even cooler is their commitment to education and awareness. Their website is a treasure trove of resources to break down the taboo and educate everyone about periods.

Farago The Label

Francesca Farago, influencer and Netflix reality star, knows her stuff. Her love for fashion, travel, and veganism comes together in this brand. 🌱

While most brands are in a race against time, these guys have their focus firmly on the planet. They're all about creating swimwear that's not just stylish, but eco-conscious. 🌊

They use top-notch biodegradable fabric imported from Italy, and every piece is crafted by a vegan, Peta-Approved swimwear manufacturer in Brazil.