Hey, folks! 👋
We're back with the freshest updates in the creator economy, and may we say we're still reeling from UniCon? That was fun! And we hope you joined us last Friday and Saturday and took home some incredible learnings. 🚀
And on that note, let's discover all that's brewing hot this week. 👇
In today's Going Solo
Advice: Carol S. Dweck on hard work Discover a new creator: Tommy Clark for all things social media News that caught our eye: TikTok style music discovery on YouTube? Stuff worth reading: Heard of TikTok landlords? Carol S. Dweck on Hard Work Carol Dweck is an American psychologist and a Professor of Psychology at Stanford University, but you might easily recognise her with her book Mindset: How You Can Fulfil Your Potential. This book is a nod in the right direction for those seeking motivation in life.
A mandatory read for all creators out there, this book has nuggets of wisdom and truth bombs that you can expect only from someone like Carol, who avidly studies human motivation. 🔥
Simple lines from the book that make so much sense! 👇🏼
Read this to grab some insights from her book.
Follow Tommy Clark for All Things Social & Memes Tommy Clark is the head of Triple Whale's social and runs a newsletter called Social Files for Workweek , which we totally dig.
In Social Files, Tommy shares his thoughts and best picks from social media and content. If you're a creator or someone who works in social, you've got to add this weekly newsletter to your reading list.
We've been discovering interesting social media trends or viral content through Tommy because he analyses viral content. For instance, check out this tweet to know how Clancy's Auto Body (the cat TikTok) went viral on TikTok. 🚀
Subscribe to Social Files. 👇
Skip to content <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-NLVJR4D" height="0" width="0" style="display:none;visibility:hidden" aria-hidden="true"></iframe> WORKWEEK CreatorsIndustriesNewslettersShows Subscribe CannabisClimate TechFintechFranchisesHealthcareMarketingMediaMemesPeople & CultureSales Close Marketing Social Files Social Files is a weekly newsletter by Tommy Clark, Founder & CEO of Clark Media. Subscribe for a weekly jam-packed newsletter on all things social media marketing & content strategy presented in a simple, entertaining, and tactical format. TweetShare Email(Required) HH Opt-In I'd also like to receive Healthcare Huddle every Sunday. PhoneThis field is for validation purposes and should be left unchanged. gform.initializeOnLoaded( function() {gformInitSpinner( 4, 'https://workweek.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery('#gform_ajax_frame_4').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_4');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_4').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_4').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_4').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_4').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_4').val();gformInitSpinner( 4, 'https://workweek.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [4, current_page]);window['gf_submitting_4'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_4').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_4').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [4]);window['gf_submitting_4'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_4').text());}, 50);}else{jQuery('#gform_4').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [4, current_page]);gform.utils.trigger({ event: 'gform/postRender', native: false, data: { formId: 4, currentPage: current_page } });} );} ); Terms & Conditions <img decoding="async" class="fl-photo-img wp-image-50432470 size-large" src="https://workweek.com/wp-content/uploads/2022/06/workweek-tape-7_13-1024x1024.png" alt="tommy clark headshot" itemprop="image" height="640" width="640" title="tommy clark headshot" srcset="https://workweek.com/wp-content/uploads/2022/06/workweek-tape-7_13-1024x1024.png 1024w, https://workweek.com/wp-content/uploads/2022/06/workweek-tape-7_13-300x300.png 300w, https://workweek.com/wp-content/uploads/2022/06/workweek-tape-7_13-150x150.png 150w, https://workweek.com/wp-content/uploads/2022/06/workweek-tape-7_13-768x768.png 768w, https://workweek.com/wp-content/uploads/2022/06/workweek-tape-7_13-1536x1536.png 1536w, https://workweek.com/wp-content/uploads/2022/06/workweek-tape-7_13-2048x2048.png 2048w, https://workweek.com/wp-content/uploads/2022/06/workweek-tape-7_13-50x50.png 50w" sizes="(max-width: 640px) 100vw, 640px" /> Created by Tommy Clark MEDIA Newsletter Courses Jobs LATEST News from Social Files How Intro is taking over the X timeline 📈 August 21, 2023 3 simple strategies your B2B business can steal, this week I spend way too much time on X (I used… The real secret to social media success 📈 August 17, 2023 Using Ferrari’s IG as an example 🏎 It’s easy to get caught up in all of the social media growth… How to set up a lean, but effective social media team August 14, 2023 Emphasis on the word “team.” There’s a big problem. A lot of social media managers are set up to fail… The case for creative freedom (to make better content) August 10, 2023 Today I want to break down a sponsored LinkedIn shitpost that was selling creatine gummies. Yes, you read that correctly…. How Notion runs their social media strategy August 7, 2023 Building content calendars, turning down ‘bad’ requests other departments, and more Last Thursday, 205+ startups marketers got to sit down… How to get more reach on your product launch posts 📈 August 3, 2023 Hacking distribution as a smaller startup (with an example) I was scrolling Twitter (still not calling it X yet) earlier… McDonald’s posted the perfect brand tweet July 27, 2023 Welcome to Social Files — your no-BS guide to building a successful social media presence. Having one of those weeks… Productivity Systems for Social Media Managers July 25, 2023 Working in social media can get overwhelming, fast. The shipping velocity is unreal. The volume of content that needs to… 1 2 3 … 8 Next » Load More <img decoding="async" class="fl-photo-img wp-image-172 size-full" src="https://workweek.com/wp-content/uploads/2021/10/sidebar-ad.png" alt="sidebar-ad" itemprop="image" height="1162" width="602" title="sidebar-ad" srcset="https://workweek.com/wp-content/uploads/2021/10/sidebar-ad.png 602w, https://workweek.com/wp-content/uploads/2021/10/sidebar-ad-155x300.png 155w, https://workweek.com/wp-content/uploads/2021/10/sidebar-ad-531x1024.png 531w" sizes="(max-width: 602px) 100vw, 602px" /> FOLLOW WORKWEEK Twitter Linkedin CreatorsIndustriesNewslettersShows AboutJoin our teamPrivacyPartnershipsBizpedia <img decoding="async" class="fl-photo-img wp-image-243 size-full" src="https://workweek.com/wp-content/uploads/2021/10/w-dark.png" alt="w-dark" itemprop="image" height="696" width="844" title="w-dark" srcset="https://workweek.com/wp-content/uploads/2021/10/w-dark.png 844w, https://workweek.com/wp-content/uploads/2021/10/w-dark-300x247.png 300w, https://workweek.com/wp-content/uploads/2021/10/w-dark-768x633.png 768w" sizes="(max-width: 844px) 100vw, 844px" /> © 2023 Workweek Media Inc. All rights reserved. (function($){ 'use strict'; $(document).ready(function () { //Retrieve Specfic Cookie function getCookie(cname) { const cookies = Object.fromEntries( document.cookie.split(/; /).map(c => { const [key, v] = c.split('=', 2); return [key, decodeURIComponent(v)]; }), ); return cookies[cname] || ''; } let ww_sub_email = getCookie('subscriber_email'); //Appending email to Subsriber input field $('input[name="input_1"]').val(ww_sub_email); }); })(jQuery); var simplePayForms = [];var simplePayForms = []; var socialWarfare = {"addons":[],"post_id":"50432463","variables":{"emphasizeIcons":false,"powered_by_toggle":false,"affiliate_link":"https:\/\/warfareplugins.com"},"floatBeforeContent":""}; window.lazyLoadOptions={elements_selector:"img[data-src],.perfmatters-lazy,.perfmatters-lazy-css-bg",thresholds:"0px 0px",class_loading:"pmloading",class_loaded:"pmloaded",callback_loaded:function(element){if(element.tagName==="IFRAME"){if(element.classList.contains("pmloaded")){if(typeof window.jQuery!="undefined"){if(jQuery.fn.fitVids){jQuery(element).parent().fitVids()}}}}}};window.addEventListener("LazyLoad::Initialized",function(e){var lazyLoadInstance=e.detail.instance;});function perfmattersLazyLoadYouTube(e){var t=document.createElement("iframe"),r="ID?";r+=0===e.dataset.query.length?"":e.dataset.query+"&",r+="autoplay=1",t.setAttribute("src",r.replace("ID",e.dataset.src)),t.setAttribute("frameborder","0"),t.setAttribute("allowfullscreen","1"),t.setAttribute("allow","accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"),e.replaceChild(t,e.firstChild)} var themeopts = {"medium_breakpoint":"992","mobile_breakpoint":"768"}; var gform_i18n = {"datepicker":{"days":{"monday":"Mo","tuesday":"Tu","wednesday":"We","thursday":"Th","friday":"Fr","saturday":"Sa","sunday":"Su"},"months":{"january":"January","february":"February","march":"March","april":"April","may":"May","june":"June","july":"July","august":"August","september":"September","october":"October","november":"November","december":"December"},"firstDay":1,"iconText":"Select date"}};var gf_legacy_multi = [];var gform_gravityforms = {"strings":{"invalid_file_extension":"This type of file is not allowed. Must be one of the following:","delete_file":"Delete this file","in_progress":"in progress","file_exceeds_limit":"File exceeds size limit","illegal_extension":"This type of file is not allowed.","max_reached":"Maximum number of files reached","unknown_error":"There was a problem while saving the file on the server","currently_uploading":"Please wait for the uploading to complete","cancel":"Cancel","cancel_upload":"Cancel this upload","cancelled":"Cancelled"},"vars":{"images_url":"https:\/\/workweek.com\/wp-content\/plugins\/gravityforms\/images"}};var gf_global = {"gf_currency_config":{"name":"U.S. Dollar","symbol_left":"$","symbol_right":"","symbol_padding":"","thousand_separator":",","decimal_separator":".","decimals":2,"code":"USD"},"base_url":"https:\/\/workweek.com\/wp-content\/plugins\/gravityforms","number_formats":[],"spinnerUrl":"https:\/\/workweek.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg","version_hash":"24c30b9c6a242c5314d07467b2d1fc15","strings":{"newRowAdded":"New row added.","rowRemoved":"Row removed","formSaved":"The form has been saved. The content contains the link to return and complete the form."}}; var gf_legacy = {"is_legacy":""}; var gform_theme_config = {"common":{"form":{"honeypot":{"version_hash":"24c30b9c6a242c5314d07467b2d1fc15"}}},"hmr_dev":"","public_path":"https:\/\/workweek.com\/wp-content\/plugins\/gravityforms\/assets\/js\/dist\/"}; var swp_nonce = "267f0e9635";function parentIsEvil() { var html = null; try { var doc = top.location.pathname; } catch(err){ }; if(typeof doc === "undefined") { return true } else { return false }; }; if (parentIsEvil()) { top.location = self.location.href; };var url = "https://workweek.com/brand/social-files/";if(url.indexOf("stfi.re") != -1) { var canonical = ""; var links = document.getElementsByTagName("link"); for (var i = 0; i < links.length; i ++) { if (links[i].getAttribute("rel") === "canonical") { canonical = links[i].getAttribute("href")}}; canonical = canonical.replace("?sfr=1", "");top.location = canonical; console.log(canonical);};var swpFloatBeforeContent = false; var swp_ajax_url = "https://workweek.com/wp-admin/admin-ajax.php"; var swp_post_id = "50432463";var swpClickTracking = false;gform.initializeOnLoaded( function() { jQuery(document).on('gform_post_render', function(event, formId, currentPage){if(formId == 4) {gf_global["number_formats"][4] = {"1":{"price":false,"value":false},"3":{"price":false,"value":false},"4":{"price":false,"value":false},"5":{"price":false,"value":false}};if(window['jQuery']){if(!window['gf_form_conditional_logic'])window['gf_form_conditional_logic'] = new Array();window['gf_form_conditional_logic'][4] = { logic: { 4: {"field":{"enabled":true,"actionType":"show","logicType":"all","rules":[{"fieldId":"3","operator":"is","value":"Hospitalogy"}]},"nextButton":null,"section":null} }, dependents: { 4: [4] }, animation: 0, defaults: {"3":"Social Files"}, fields: {"1":[],"3":[4],"4":[],"5":[]} }; if(!window['gf_number_format'])window['gf_number_format'] = 'decimal_dot';jQuery(document).ready(function(){gform.utils.trigger({ event: 'gform/conditionalLogic/init/start', native: false, data: { formId: 4, fields: null, isInit: true } });window['gformInitPriceFields']();gf_apply_rules(4, [4], true);jQuery('#gform_wrapper_4').show();jQuery(document).trigger('gform_post_conditional_logic', [4, null, true]);gform.utils.trigger({ event: 'gform/conditionalLogic/init/end', native: false, data: { formId: 4, fields: null, isInit: true } });} );} if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }document.querySelectorAll('select:not(.nice-select)').forEach(function(select) { NiceSelect.bind(select, {searchable: false}); select.classList.add('nice-select'); });} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform.initializeOnLoaded( function() {jQuery(document).trigger('gform_post_render', [4, 1]);gform.utils.trigger({ event: 'gform/postRender', native: false, data: { formId: 4, currentPage: 1 } });} ); var omapi_data = {"object_id":50432463,"object_key":"brand","object_type":"post","term_ids":[172,125,95],"wp_json":"https:\/\/workweek.com\/wp-json","wc_active":false,"edd_active":false,"nonce":"c72d7e43b2"}; const perfmattersDelayTimer = setTimeout(pmLoadDelayedScripts,10*1000);const perfmattersUserInteractions=["keydown","mousemove","wheel","touchmove","touchstart","touchend"];perfmattersUserInteractions.forEach(function(event){window.addEventListener(event,pmTriggerDelayedScripts,{passive:!0})});function pmTriggerDelayedScripts(){pmLoadDelayedScripts();clearTimeout(perfmattersDelayTimer);perfmattersUserInteractions.forEach(function(event){window.removeEventListener(event, pmTriggerDelayedScripts,{passive:!0});});}function pmLoadDelayedScripts(){document.querySelectorAll("script[data-pmdelayedscript]").forEach(function(elem){elem.setAttribute("src",elem.getAttribute("data-pmdelayedscript"));});}(function(){var js = "window['__CF$cv$params']={r:'7fbaf36afd29a069',t:'MTY5Mjg3MzM1MS43NTMwMDA='};_cpo=document.createElement('script');_cpo.nonce='',_cpo.src='/cdn-cgi/challenge-platform/scripts/invisible.js',document.getElementsByTagName('head')[0].appendChild(_cpo);";var _0xh = document.createElement('iframe');_0xh.height = 1;_0xh.width = 1;_0xh.style.position = 'absolute';_0xh.style.top = 0;_0xh.style.left = 0;_0xh.style.border = 'none';_0xh.style.visibility = 'hidden';document.body.appendChild(_0xh);function handler() {var _0xi = _0xh.contentDocument || _0xh.contentWindow.document;if (_0xi) {var _0xj = _0xi.createElement('script');_0xj.innerHTML = js;_0xi.getElementsByTagName('head')[0].appendChild(_0xj);}}if (document.readyState !== 'loading') {handler();} else if (window.addEventListener) {document.addEventListener('DOMContentLoaded', handler);} else {var prev = document.onreadystatechange || function () {};document.onreadystatechange = function (e) {prev(e);if (document.readyState !== 'loading') {document.onreadystatechange = prev;handler();}};}})();Social FilesSocial Files is a weekly newsletter by Tommy Clark, Head of Social at Triple Whale. Subscribe for a weekly jam-packed newsletter on all things social media marketing & content strategy presented in a simple, entertaining, and tactical format. TikTok Style Music Discovery On YouTube? 🤯 It's true that many apps mimic TikTok, but when it's YouTube, you know it's got to be huge.
Only a few days back, YouTube announced Samples — its new feature that allows you to well, sample, new music on YouTube Music.
Love discovering new music? This feature is for you! 💯
Here's what YouTube has to say. 👇
While we don't see the feature yet on our YouTube music app, we think this will work a lot like trailers or TikTok (of course) videos. It's just that you discover music on YouTube only.
We're curious to see how this impacts creators and upcoming artists. What do you think?
Read the entire announcement. 👇
YouTube Official BlogT. Jay FowlerTaking music discovery to the next level with SamplesWe’re introducing a new personalized music discovery feature in YouTube Music that shows viewers samples of new music. Heard of TikTok Landlords? If you're active on TikTok, you must have stumbled upon TikTok landlords or landlord influencers. Who's a TikTok landlord, you ask? Well, someone who owns a house and rents out a portion of it. There's more to it, though.
These landlords teach you how to make passive income by renting out houses; but they get hatred for an exuberant display of wealth and lifestyle. Grapevine has it many influencers take high value loans to purchase houses and become landlords, which inflates the housing market too.
Business Insider wrote an excellent deep dive on this, and you should read it. 👇
Business Insider IndiaBusiness News - Read Latest Startup, Tech, Markets, Finance, Science News - Business Insider IndiaBusiness News - Read Startup, Auto, Tech, Stock Market, Finance, Career, Education, Science, Health, Mobile, Crypto, Sustainability News. Business Insider India 🔥 Brewing Hot Linus Tech Tips has been accused of a toxic workplace, and the organisation intends to bring an external investigator to examine these claims. Read more about it here . Can you believe it if we say teenagers watch creators play video games more on YouTube than Twitch? No? Read this to be more surprised. 
.svg)
.svg)
